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DirectLine Technologies is the recognized leader in phone-based alumni membership campaigns.   At a recent CASE Annual Assembly we described how, for a single client, we achieved 10,000 memberships in ten weeks. We recently helped a client double paid association memberships in just 15 months. Our extensive experience with alumni memberships allows us to design programs which increase memberships while supporting annual giving.

One recent client reported that, "We had the best year in terms of growth in our 125-year history last year. The 7,600+ memberships generated by [DirectLine's] campaign were, by far, the major source of the growth."

Another reported that, "Your Account Executives take the time to understand our organization's mission, vision, and goals. Then we work in partnership to create scripts and training materials that drive bottom line results." Careful scripting, and extensive staff training, ensure that we help alumni understand the difference between association memberships and annual giving.

New Member Acquisition:
DirectLine has developed innovative solicitation approaches to help dues based alumni associations attract and retain never-members.

Renew Recently Lapsed Members:
DirectLine's renewal campaigns have proven extremely effective with both recent and lapsed members. Many clients use our services to compliment their direct mail efforts, yielding significantly improved results.

Renew Long-Term Lapsed Members:
Long-term lapsed alumni members present unique challenges in the dues based association. DirectLine's experience working with associations throughout the nation have allowed us to design campaigns targeted to address the special concerns of long-term lapsed members.

Upgrade Current Members:
Associations which offer life memberships have a unique opportunity to maximize cash flow and member retention through our upgrade campaigns. DirectLine's work with a wide variety of associations allows us to understand the impact of diverse membership payment plan models.
Intelligent E-Service Technologies:
Our Intelligent E-Service Technologies provide a cost-effective way to keep in touch with members and prospective members throughout the year. Review our Intelligent E-Service Technologies page to select services that help you communicate with your members on a regular basis.

The coordination of an E-Mail communication to non-members directing them to a web-based newsletter about events and benefits can significantly increase the effectiveness of subsequent membership telemarketing.


Request a Contact from an Account Executive
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1600 N. Carpenter Road, Building D
Modesto, CA 95351

Phone: 209-491-2020
Toll Free: 800-448-1200

directline-tech.com
Fax: 209-491-2091

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